Alison HilliardinMonsoon ConsultingIntroduction to Instagram AdvertisingSocial media marketing, and in particular advertising, now forms an integral part of the overall digital media mix. Instagram, with its…Sep 19, 2016Sep 19, 2016
Alison HilliardinMonsoon ConsultingSnapchat Memories: What Does it Mean for Marketers?Snapchat recently introduced its Memories feature — a new way to share content on social media. This update allows users to save photos and…Sep 12, 2016Sep 12, 2016
Alison HilliardinMonsoon ConsultingE-Commerce Site Search Best PracticesE-Commerce site search is an essential step in the online conversion funnel. Visitors who actively use your website’s search box have an…Sep 8, 2016Sep 8, 2016
Alison HilliardinMonsoon ConsultingMagento 2: Enhanced Features for Slicker, Faster E-CommerceRecently Magento released the next generation open source digital commerce platform, Magento 2. This improved platform is geared towards…Aug 25, 2016Aug 25, 2016
Alison HilliardinMonsoon ConsultingDigital Tools: Google Tag ManagerAlthough Google Tag Manager was initially released in 2012, there is still a lot of confusion about what exactly it is, what it does, and…Aug 22, 2016Aug 22, 2016
Alison HilliardinMonsoon ConsultingWhat is Drupal?Drupal is is the web content management platform of choice among organisations worldwide — from small businesses to corporate enterprises…Aug 17, 2016Aug 17, 2016