Why Snapchat is Major Marketing Opportunity in the Music Industry

Whether or not you like it, whether or not you are willing to accept it, and whether or not you have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly evolving social app that is a growing marketing opportunity for the music…

Acoustic Performances: Do’s

In the career of any artist, acoustic performances offer incredible opportunities. They allow artists to expose their music to a wide range of people with different demographics, establish intimate relationships with fans, and promote shows, music and their overall brand. Acoustic performances…

Before you start,have you read our intro to Creating an Experience for Fans? Find it here.
Once artists understand the vitality of creating an incredible experience for their fans, they can start applying it to every aspect of their…

I find that from everything that I have been studying about artist’s success, whether it is from videos, books, or conferences, none of them have really focused on or elaborated on the power of the quality of the overall experience that an artist creates for…

I know what you’re thinking. “A guy with a guitar… really?” YES… REALLY. Trust me, having gone to multiple concerts, some of which were in small intimate venues and others which were the highest grossing tours of the year, I can honestly say that I have never…