Everybody likes a show…
To continue the journey of building a band’s career, there is one more thing that was has not been seriously discussed in the presentation.
In a brief moment, I suggested doing a publicity stunt to pull in eyes and ears. As ridiculous as it may sound, I don’t think it’s a bad idea as long as we stay in touch with who we are.
Publicity stunts don’t have to be wardrobe malfunctions or pissing off your fans, especially not for a new local band. What I had in mind was a spontaneous appearance at a country music festival for a pure punk band or releasing the album through scavenger hunt. As long as we keep everything in good spirits and safe, the best way to get people interested is to do something they haven’t seen.
Look at OK Go. I don’t think I could sing any of their songs off the top of my head, but we all know and love them. Why? They did a bunch of crazy music videos with ideas none of us had ever seen before. Whether or not we’re into the music, we want to see the next cool idea they have.
For a modern punk band with the goal to bring people together, I’d advise showing up places they aren’t expected to be. Bring in other fans, merge fans of different genres. Punk doesn’t have to be exclusive. Non-punks aren’t sheep. There are no posers. In the modern day, it’s best to keep the family together, bring in the country folk, the pop kids, the metal heads, and every other sort of classification. If a band could pull off seamlessly appearing at shows and festivals of different genres, not only would be a field day for the press, but also an invitation for all to connect.
While building a career, people often stick to the classic formula. We need to record, promote, play, repeat. And yes, that is what needs to be done, but that’s not all that needs to be done. You have to think creatively about what you actually want to do.
Consider going above and beyond the call of duty. Be cool, creative, and daring and people will start to notice.