Alistair AllanShare of Search: Is it Really a Reliable Predictor for Market Share?Over the past few years, the term “Share of Search” has become a buzzword in the world of marketing. It refers to the idea that comparing…May 9, 20231May 9, 20231
Alistair AllanThe Importance of a Shared VisionIn large organisations it’s very easy to get lost in the day-to-day business and focus on current issues but having a clear vision is…Feb 20, 20181Feb 20, 20181
Alistair AllanThe hidden value in your failed A/B testsSome of us have had an embarrassing moment at a club using a raised voice to shout (over the loud music) to the person next to us only for…Jan 17, 20183Jan 17, 20183