Alex, for sure, totally agree, but they had an opportunity to include the options with more RAM and…
Alexey Semeney
75

In my eyes, it’s a cynical move by Apple. They’ve focused on (slightly) improving portability and battery life, meaning lower-than-possible TDPs and smaller-than-possible batteries, all to sell more.

I bought a MacBook Air 13" i7 in 2013 due to its all-day battery life and portability (plus a little extra oomph for RAW photo editing). It was reasonably-priced and has always handled much that I throw at it. But it was never particularly performant, and the screen is really nothing to write home about. So, fast-forward to 2016 and Apple have just released MacBook Pros, with more-or-less all-day battery life, increased portability and more power to boot! What results is an increase in ASP, more profit, and more of a mainstream product.

The strength of Apple’s brand means that they can charge astonishing prices and bifurcate their product lineup (MacBook — casual user; MacBook Pro — everyone else) and people will (probably — time will tell) buy the new machines in their droves. All told, this is cynical because it excludes a portion of the “traditional” MacBook Pro demographic in favour of a more mainstream one. This isn’t a display of courage, it’s knowledge of the market coupled with a healthy dose of arrogance.

As an aside, the continuation of the MacBook Air is sure to maintain sales volume in the bottom of the range, and after ~4 years with roughly the same design (aside from numerous internal changes), margins will surely be huge.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.