“It is not the man who has too little that is poor, but the one who hankers after more.” — Seneca
…you plan for microcopy at the beginning of the design process. As famed author John Steinbeck said, “Bringing writers in at the end of the creative process is like trying to put toothpaste into a tube.”
You could try using native Twitter and Instagram ads, targeting people who have engaged with all the past tweets and Instagram posts of a certain influencer. Make sure to also target friends/followers of that audience. Again, social proof is key.