Alizée PalludWhen Digital Marketing Goes Wrong: the Case of DECIEMI think it has been proved that Digital Marketing is necessary for most brands to achieve brand awareness and brand equity objectives…Apr 10, 2018Apr 10, 2018
Alizée PalludWhat Makes Glossier’s Digital Marketing Strategy so Successful?You probably have heard of Glossier, a highly popular American cosmetics brand. If you don’t know the brand, here is what you need to know:Mar 7, 2018Mar 7, 2018
Alizée PalludEntrepreneurship: Why Trying New Things is Good for YouIn 2018, I abandoned the idea of making resolutions for the New Year. I never managed to follow these resolutions more than 5 days in a…Mar 6, 2018Mar 6, 2018