Founder & Principal at Direction
You can do design without research. You can also drive blindfolded. But both have expensive consequences and usually end in being upside down in a ditch.
Designers help you think in terms of people’s experiences across the whole of your app or system, not just sub-components. Most companies tend to structure their product teams around individual features or product goals, …
Dear Clients, When giving feedback, avoid giving design direction. This is why you hired us; it is what we do, and we are good at it. Instead try to speak to ways in which the design isn’t fulfilling its ultimate aim and we will fix it.