Hemant MenonHow does the supply side work in Digital Advertising?In the recent times, supply chain transparency in digital advertising has been a hot topic of conversation. Even though buyers and…Jul 31, 2020Jul 31, 2020
Hemant MenonWhat is a Demand Side Platform?Now, I know this post has been written multiple times and by multiple authors, but I wanted to give you some more background on how it…Jul 30, 2020Jul 30, 2020
Hemant MenonWhy don’t I get results through Programmatic buying?Throughout my journey in the ad-tech space, i have met brands who are dissatisfied with the results they achieve with their buys through…Jul 29, 2020Jul 29, 2020
Hemant MenonA Post COVID-19 ad-tech worldGoogle has recently announced that it will be postponing its policy around same-site cookies. This move comes as a response to the…Apr 16, 2020Apr 16, 2020
Hemant MenonThe Unique ID conundrumGoogle Chrome has recently announced that even as the world struggles with COVID-19 pandemic it will stay on the path to kill third party…Apr 12, 2020Apr 12, 2020