Alastaire AlldayMomentum are winning the social media warBefore GE2017, I suggested that Labour should pursue an “us vs them” strategy as a rallying cry to excite their core audience and maximise…Jul 27, 2017Jul 27, 2017
Alastaire AlldayThe tyranny of the majority, and why the EU referendum may spell the end of liberal democracyOne of the things I find fascinating about democracy is the tension between democracy and liberalism — a tension that becomes truly…Jul 8, 2017Jul 8, 2017
Alastaire AlldayAnalysing Labour’s unexpectedly brilliant campaignWhen the general election was called, Theresa May’s Conservatives enjoyed a twenty point lead. Yet six weeks later she and her party were…Jun 17, 2017Jun 17, 2017
Alastaire AlldayHold my beer! Here’s 10 even worse ideas for Pepsi commercials“Don’t tell my mom I work in advertising! She thinks I play piano in a whorehouse.”Apr 5, 2017Apr 5, 2017
Alastaire AlldayEmpathy Failure: Why the remain campaign deserved to loseIt’s done, we’re out. Article 50 has been delivered. I’ve blogged previously about how us lucky chancers in London’s ad world — 99% of us…Mar 30, 2017Mar 30, 2017
Alastaire AlldayYes, Brexit is a gamble. And these ads show that’s why Leave won.Here’s a roarshach test for you about Brexit, written by a London ad guy — me — using an ad made by some other London ad guys — a world…Jan 17, 2017Jan 17, 2017
