Ask For Permissions

Mobile apps require various types of permissions to deliver certain functions and experience. It’s very important that users understand what and why the app is requesting and tap “allow” at the first time. After that, much more effort is needed to drive the users dive all the way into System Settings, find the exact setting and turn it on. Or maybe the users never realize how to fix it.

However, few apps are doing it right.


It’s probably the most common permission to ask. Usually it goes like this:

It just pops out upon its first launch without any further information about why the app needs to send you notifications.

Those two are just typical requests — they don’t mention why and what will send to users if users tap agree.

A better example:

Yeah, that’s definitely better. And it really stands out with the expression.


Location-based services are everywhere today, enabling accurate POIs and navigation and so on. But giving away our own location can be frightening.

Thankfully, most apps ask this one for obvious reason; for example, travel apps, taxi services and so on.

Ryanair puts it very clear and simple.

Yeah, we get it, but can it be a little bit shorter?

Hey, “YES” explains nothing!

Photo & Camera

Permission of photo or camera access usually comes with certain scenarios such as uploading pictures or taking a selfie. Thus the requests are less dubious.

It’s clear you have to agree for the photo/camera function working properly. Still, I think the more the visual can indicate the current state, the more users can smoothly understand what to do next. For instance, apps utilizing camera can show a picture of capped lens instead of a whole black.

Take Your Best Shot

Without permissions, your app could be largely limited or even completely useless. Let your users see and think clearly!

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