Block.one: You Will Own the Next Uber

Fintech: Senior Copywriter hired to create blog post around blockchain on behalf of https://block.one/

Can an organization owned by shareholders compete with an organization owned by all of its users?

When the Harvard Business Review proclaimed that blockchain was going to take over everything, the reaction from the fintech world was elation, and a little dose of shock. Here, at block.one, we had legitimate reason to celebrate such a lofty proclamation, but also a responsibility to explain what this meant to the general public. Why blockchain, the technology powering the decentralized businesses of today and tomorrow, has such powerful implications for the future of business.

Blockchain is a system-technology organized around the principles of transparency, trust, and inclusion. A blockchain system includes every user in its system’s financial success, and gives every user the opportunity to add value.

Let’s take the example of a healthcare company. Traditional healthcare organizations make a profit through a draconian premium system engineered to confuse customers, at best, and bankrupt others, at worst. In a blockchain run healthcare organization, the system is built to keep premiums down because every customer is invested into the collective success of the enterprise, and vulnerable to the exact same premiums. This lies in stark contrast to a traditional healthcare company, like Health Net or Blue Shield, where the overwhelming value of the company is parsed amongst a small group of shareholders who extract the majority of the financial benefits, and are therefore incentivized to befuddle their user base with inexplicably priced health costs.

Unlike traditional corporate structures, where all the data is collected and hidden by a centralized body, and where profit is funneled to the shareholders whose interest and decision making is dominated by the outsized financial benefits they stand to gain, decentralized organizations, powered by blockchain, share data with everyone in the organization through a transparent and open-source system. Imagine an Uber owned by every single one of its users, where drivers could participate in the financial shares of the organization while simultaneously earning from the sharing economy. A system where data was shared by all — for the benefit of all, where no hierarchy existed between the users, drivers, and owners.

When users have a stake in the financial benefits of an organization, it incentivizes them to work on behalf of the organization as well. Whether by creating content, writing code, or using the product itself, when millions of users are invested into an organization, innovating and improving it, a system that operates by empowering a small group of shareholders, removed from the organization itself, has lost its competitive edge. When value is divided amongst the same group of people building the organization, efficiency explodes, and once that happens, a system dictated by inefficiencies stands no shot.