New agency, new space, new stories to tell.
It’s an exciting time for us, we have recently launched our new agency All Good Tales (more of that below) we are soon to move in to our new story lab, and now we’re sharing stories with our new subscribers — Hi!
We hope you enjoy this mix of creative content, storytelling tips and techniques, interviews and case studies. We’ll also be keeping you up to date on whats happening here, sharing any brilliant reads or popular podcasts.
So go grab yourself a cup of tea, maybe a sneaky digestive biscuit and enjoy.
So why start a storytelling agency?
By Jack, Founder
This post marks a new departure. We have launched All Good Tales — a storytelling agency.
So why are we starting now? And why a storytelling agency?
It began in the autumn of 2015. In truth, the idea started growing a long time ago, but it became too obvious to ignore in October 2015. We were busy preparing for the biggest milestone in the history of our story sharing software MediaHQ.com. It was when one of our clients shared the 100,000th story, I had an epiphany about the true nature of communications. At that moment I knew it was time to create something new, which became All Good Tales.
So what did I discover? The previous seven years and 100,000 headlines fused into a single thought about how stories are created and shared. And how the really great brands and organisations build their communications on stories that connect with customers on a deep emotional level.
Read more here.
Introducing our Story Lab…
Our story lab is currently under construction.
Just a few more days until we can create, collaborate and compose some killer campaigns and content. We will soon be hosting a series of storytelling events with some seriously impressive storytellers, writers, editors and creatives. Get in touch if you’d like to attend any of our upcoming events.
Did we mention you get to write on the wall?
We’ll share our finished story lab in our next newsletter.
Brand story hero — Hiut Denim
By Alex, Content Manager
It’s no secret that storytelling is big for businesses, so we wanted to showcase, and celebrate the brands that do it best.
Have you ever heard of the small town of Cardigan?
Probably not. It’s a charming town on the far western edge of Wales. It’s located on the bay and 4,000 people call Cardigan home. It used to be Britain’s largest supplier of jeans. 10% of the town’s population used to make 35,000 jeans a week. This continued for almost four decades, until one dark day in 2001.
Cardigan’s denim factories closed in pursuit of profits oversees. 400 world craft jean makers were left with no craft, and no jobs. The town were in mourning, but little did they know they were about to get a second chance.
How the Skibbereen Eagle kept a watchful eye on the Czar of Russia
By Jack, Founder
Our radio column every Wednesday with George Hook on High Noon is built on the concept that one moment can change everything.
This breakthrough media moment is about how a small town blow-in took on one of the world’s most powerful in a daring plea for attention.
It was the spring of 1898, and Fred Potter was under pressure.
He sat in his office in Bridge Street, Skibbereen considering the future of his newspaper — The Skibbereen Eagle. He had been publishing the paper for 40 years and now he was forced to do something to stand out from the crowd. For decades Potter, and his Skibereen Eagle newspaper, had the local west Cork market to itself. That was until 1889 when a second newspaper — the Southern Star had opened in the town.
So who was Fred Potter? And what did he do?
Why a story always beats a press release
By Jack, Founder
When working in public relations there seems to be a lot of pressure to issue press releases, most of the time press releases are issued on requests from other departments. Things like events, new products, and awards, may all be very important within your organisation, but will the media care?
Here’s where stories come in.
You will never question a good story, you’ll never ask yourself is it newsworthy or will people care.
If the story is great your audience will care, and that’s who you want to engage with. The media will always give a great story the attention, but it’s your audience you want it to resonate with.
Here are five reasons why a story beats a press release every time.
1. A story is direct and to the point
The big problem with press releases are that they are always at least one step back from the action. Their aim is to describe what’s happening, or what will happen, in as detached a manner as possible.
Imagine telling a child a bedtime press release, instead of a bedtime story. All you would be doing is describing something that could be amazing without getting too involved.
Sit down with a storyteller — Hollywood’s Robert McKee
By Alex, Content Manager
It’s no secret that storytelling is big for business, and who better to learn from than talented storytellers themselves.
We are starting off strong on this one, travelling all the way to sunny LA to speak to Robert McKee, the storyteller behind 60 Academy Awards and 200 Emmy Awards. He has mentored the likes of Joan Rivers, John Cleese and David Bowie.
Robert is currently travelling the world with his three seminars, Story Seminar, Genre Seminar and Storynomics. Over 100,000 writers, actors and creative types have taken McKee’s class around the world. You might remember McKee featuring in a certain scene from the film Adaptation.
According to Robert McKee there are three common mistakes that people make when trying to craft a story:
1. Narratives V Stories
Many organisations don’t tell stories they tell narratives. Narratives are weak, they are repetitious and boring. Narratives are a flabby kind of communication.
However, a story grabs your attention. Stories are dynamic, they move back and forth, they are both positive and negative. Stories draw you in, and empathise with the characters involved. A beautifully told story fits the mind.
Most importantly stories move people to action, narratives do not.
Would you like to find out more about your magic slice of content? Check out our storytelling for business course
Does it ever feel like a struggle to get the world to care what you’re talking about?
Next time, remember this:
Those with the best stories succeed.
Communications is changing, we now live in a golden age of storytelling.
Great stories solve big problems and overcome the most difficult of obstacles. Great stories defeat apathy by exciting people’s most basic needs. Great stories overcome distraction by grabbing attention. Great stories are a magnet for more.
In this one-day course on April 26th will help you transform how your communicate.
This month we’re…
The High Low podcast with Pandora Sykes and Dolly Alderton.
“This is the podcast version of me. Journalists Pandora and Dolly discuss all things high and low brow from water-cooler gossip to hard-hitting cultural happenings. Expect feminism, fashion and fierce debates. It’s rare that you get to hear educated analysis of Brexit, then Legsit, followed by bickering over what’s more basic - courgetti or liking Chrissy Teigen? Listen and savour every minute.”
-Alex, Content Manager
Into The Woods by storytelling expert John Yorke.
“I’m halfway through reading ‘Into The Woods’ by storytelling expert, John Yorke. I was really interested in learning more about how storytelling plays a part in everything we do and how stories are universal — from the fairy tales we grew up with, to the blockbusters we love to hate. Although I have not finished the book yet, it has already made me reconsider how I communicate and how to channel other storytelling heroes. Storytelling is all around us and this book manages to illustrate this, in a beautifully simple way.”
Shane, Strategic Account Manager
A super client success.
We had a major media moment with our client Ancestry. For St. Patrick’s Day we wanted to create a story around Irish heritage and the diaspora around the world, while promoting Ancestry’s DNA test. We worked with the Late Late Show — Ireland’s most-watched weekly TV programme, to create a fascinating and entertaining segment on DNA and family history. We gathered some of Ireland’s most familiar faces to find out how Irish they were, and where their DNA reaches. The results were surprising to say the least. Did you see it? Find out more here.
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