New agency, new space, new stories to tell.

So why start a storytelling agency?

This post marks a new departure. We have launched All Good Tales — a storytelling agency.

So why are we starting now? And why a storytelling agency?
It began in the autumn of 2015. In truth, the idea started growing a long time ago, but it became too obvious to ignore in October 2015. We were busy preparing for the biggest milestone in the history of our story sharing software It was when one of our clients shared the 100,000th story, I had an epiphany about the true nature of communications. At that moment I knew it was time to create something new, which became All Good Tales.

Introducing our Story Lab…

Our story lab is currently under construction.
Just a few more days until we can create, collaborate and compose some killer campaigns and content. We will soon be hosting a series of storytelling events with some seriously impressive storytellers, writers, editors and creatives. Get in touch if you’d like to attend any of our upcoming events.

Brand story hero — Hiut Denim

Probably not. It’s a charming town on the far western edge of Wales. It’s located on the bay and 4,000 people call Cardigan home. It used to be Britain’s largest supplier of jeans. 10% of the town’s population used to make 35,000 jeans a week. This continued for almost four decades, until one dark day in 2001.

Cardigan’s denim factories closed in pursuit of profits oversees. 400 world craft jean makers were left with no craft, and no jobs. The town were in mourning, but little did they know they were about to get a second chance.

Read more here.

How the Skibbereen Eagle kept a watchful eye on the Czar of Russia

Why a story always beats a press release

Sit down with a storyteller — Hollywood’s Robert McKee

Would you like to find out more about your magic slice of content? Check out our storytelling for business course

This month we’re…

Listening to

The High Low podcast with Pandora Sykes and Dolly Alderton.


Into The Woods by storytelling expert John Yorke.


A super client success.



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All Good Tales

All Good Tales

Because great stories get more. We shape PR, marketing, social media & content.