People pay more attention to a message if it is concealed by an interesting story. — Parents prefer to tell young children the story of “The Boy Who Cried Wolf”, as opposed to directly telling them not to lie because it captivates their audience and makes them think about what they have been told after the fact. …

Storytelling is timeless. — It is a powerful way to communicate important information. Its use in marketing and advertising is continually rising as more and more people recognise its value. The stories they tell impact their audience, both positively and negatively. So, when using storytelling how do you make sure your story is effective? …

In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Krochet Kids Intl, the clothing company. — Brand: Krochet Kids Industry: Clothing Product: Headwear, Apparel, Bags and Accessories Founder: Kohl Crecelius, Stewart Ramsey, and Travis Hartanov Year founded: 2007 Mission: “Empower people to rise above poverty”

Our Story Studio houses bookshelves full of colourful and engaging graphic novels brought in by our CEO. — These books are regularly taken by the team to enjoy, spreading our love of a great story. We’ve decided to spread this joy of storytelling further. Every few weeks we’ll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their…

Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. The series gives us an opportunity to learn from brands we love and develop our storytelling skills. — Every year there are millions of people that tune into Hollywood’s biggest event — The Oscars, which therefore makes the platform a hot spot for brands to advertise. …

Storytelling traditions vary all over the world, but these traditions often have things in common. From teaching lessons to passing down a culture’s history, these stories are always an important part of life in many cultures. — In this series, we explore the importance of traditional storytelling across various cultures. Ethiopian culture

Storytelling is an integral part of advertising. Here at All Good Tales, we promote storytelling as a creative and effective way of shaping how your customers see and connect with your brand. — We encourage all businesses to infuse the magic of storytelling into their marketing or public relation campaigns in order to increase brand awareness in today’s highly competitive markets. While some brands have been highly successful in forming compelling and memorable brand stories, others have not been as fortunate in this…

Our Story Studio houses bookshelves full of colourful and engaging graphic novels brought in by our CEO. — These books are regularly taken by the team to enjoy, spreading our love of a great story. We’ve decided to spread this joy of storytelling further. Every two weeks we’ll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their…

Storytelling is part of every culture. Everyone wants to hear a good story. So, what makes a good story? A good story is one that resonates with people because the story is emotional, relatable and compelling. — Brand storytelling is no different. Most of it will depend on your target audience, that will shape the outline and message of your story. …