Ad comparison/description

In the Budweiser ad titled, “Brotherhood,” it tells the story of a man who works for the company by breeding their famous Clydesdale horses. It starts off by showing the man looking into the stall and that is where we first see the baby horse. It then pans to the man bottle feeding the full, walking it, and overall bonding with the horse as it grows. After growing up and more bonding with the man, the big Budweiser truck then takes the horse away and we see the man from the horse’s point of view waving goodbye. Then it pans to a gloomy day and the man finds the horse’s old leash and we get the feeling of sadness from the horse and the man being separated. We then see the man sitting down drinking a bottle of Budweiser and reading the paper. He sees that the Clydesdales are coming to Chicago. The man then sets out on his drive there to see them. There is a parade going on downtown with the Clydesdales and the man spots his horse that he had raised. We then see him getting in his car to leave and all of a sudden his horse is galloping down the streets to his car. He then gets out and greets the horse with a warm embrace and that is when the heartwarming feeling takes over us viewers.

The target audience for Budweiser is anyone the age of 21 or over but yet their ads such as this one and the puppy ads are really for everyone. These ads are successful in tapping into the emotions of viewers by telling heartwarming stories or using cute animals. The tone of this ad is very sentimental. The company is identified when we see the hat the man is wearing and the famous Budweiser Clydesdale. This story does follow the story telling structure by giving us a build up to the horse leaving the man, which is the climax but it still leaves us wondering how it will end and if the two will ever see each other again.

In the Kia ad titled, “Space Babies,” a family is driving in their car when one child asks where babies come from. Panicking, the dad starts telling a story about how babies come from their own planet it space and that their journey takes nine months to arrive to Earth. We then see a bunch of different baby animals and the baby that is in the car making their way down to Earth. It pans to the car and the parents look back and see their baby and then the son starts to say how babies are actually born. The dad then panics again by telling the car to play the song, “Wheels on the Bus.” We then see the family singing and the screen goes white displaying the message, “It has an answer for everything.”

This ad has a humorous tone with a target audience of adults who are at the age and stage where they want to buy a car. Most likely adults with families and young children. I wouldn’t consider this ad having a storytelling structure but it does give the viewers a sense of a story being told because the dad is telling his kids the story of how babies are made in space.

I think the Budweiser ad definitely has a stronger narrative. But I also think both capture the attention of viewers really well. They just have different styles, sentimental and humorous. But I think the Budweiser ad would and has gotten shared the most over the Kia ad.