Photo by UX Indonesia on Unsplash

While I’m sort of new to UX, I’m not new to being human.

Don Norman coined the term “user experience” in the 90s, although the term “UX” predates its name by a few decades. Norman also stresses the importance of wording and says we should focus on our goal of helping people. Humans. Not users.

I am one of the (many? few?) people who feel the overall quality of user experience—on the web, as part of a product, or otherwise—is considerably less than what it should be.

In product design, the U-word is integral in defining the relationship between humans…

Allie Jehle

Big fan of being human | Product Designer @ibm | Typeface enthusiast | Spice girl 🌶 | Find me on Twitter @alliejehle

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