Allie LeFevereinObedient AgencyWhy You Should Use Fictional Characters in Your MarketingA few years ago we wanted to spice up how we sent out promotional emails. So we made up a character named Gary to do so. His backstory…3 min read·Jun 16, 2020----
Allie LeFevereinObedient AgencyWe Made Up a Character To Send Out Our Agency’s Promotional Emails6 emails, 6 goals, one amazing man.11 min read·May 27, 2020----
Allie LeFevereinObedient AgencyWhat If French Dressing Were Actually French?It was a silly realization that turned into a ridiculous creative challenge for this month’s #ObedientSpecWork: What if French Dressing…3 min read·May 21, 2020----
Allie LeFevereinObedient AgencyWe Brainstormed >20 Taglines for Planet Fitness in Under an HourOver the weekend we overheard a woman say, “We’re each other’s #fitspo.”3 min read·May 13, 2020----
Allie LeFevereinObedient AgencyWe Came Up With 20+ Taglines For PAWS in an HourThis one went off the rails fast but funny ideas usually do, right? RIGHT?3 min read·May 12, 2020----
Allie LeFevereinObedient AgencyRemember Noxzema? We Wrote 22 Taglines For Them In An HourHaters will say we can’t create 22 funny, marketing one-liners in under an hour.3 min read·May 9, 2020----
Allie LeFevereinObedient AgencyWe Ideated 26 Taglines About Oat Milk in Under an HourDon Draper looks off into the distance with a twinkle in his eye before slowly sweeping his hand in a dramatic panning gesture for his…3 min read·May 7, 2020----
Allie LeFevereinObedient AgencyWe Brainstormed 22 Taglines for 7-Eleven In Under An HourDid seeing the words “7-Eleven” cause your mouth to instantly water for Doritos or Laffy Taffy or a Slurpee? Hark! the power of the…3 min read·May 5, 2020----
Allie LeFevereinObedient AgencyIs Your Podcast Idea Any Good? 8 Harsh Questions To Ask YourselfA strategic assessment to make sure your show concept has legs and longevity.2 min read·Apr 28, 2020----