allie estesIt’s Not as Easy as You ThinkThe day is Monday and her foot is tapping in excitement for the upcoming week. The master teacher is describing the week ahead, and…Dec 12, 2015Dec 12, 2015
allie estesHow to Succeed with Visuals as an OrganizationWhen viewing a well-known brand, such as Starbucks, one can basically describe the color schemes, themes, and type of marketing Starbucks…Nov 30, 2015Nov 30, 2015
allie estesMillennials Want Something BiggerMany companies nowadays want to cultivate strong relationships with the millennial generation due to their spending habits, and in order to…Nov 9, 2015Nov 9, 2015
allie estesStory Spotlights and Narrative StorytellingIn last weeks class, the presentations in which circled around an intriguing story about a brand and/or organizations, were interesting in…Nov 2, 2015Nov 2, 2015
allie estesThe Story of Sarah & Juan: An Extra Storytelling AnalysisIn Extra Gum’s commercial “The Story of Sarah & Juan”, the love story of a girl and a boy is told in a matter of two minutes, through the…Oct 25, 2015Oct 25, 2015