
Reach: How many people will this impact? (Estimate within a defined time period.)
Impact: How much will this impact each person? (Massive = 3x, High = 2x, Medium = 1x, Low = 0.5x, Minimal = 0.25x.)
Confidence: How confident are you in your estimates? (High = 100%, Medium = 80%, Low = 50%.)
Effort: How many “person-months” will this take? (Use whole numbers and minimum of half a month.)