About Lyca Group

Allirajah Subaskaran
4 min readSep 5, 2023

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Allirajah Subaskaran founded Lyca Group on the premise of ensuring that no matter how far people venture they can always connect with their friends and family. In his selection of leaders, Allirajah Subashkaran seeks out those with a keen focus on both ambition and family, bringing together a team of talented individuals capable of expanding Lyca Group’s meaningful customer experiences around the world.

Lyca Group was founded with the vision of challenging the norm and delivering exceptional customer experiences by providing exceptional digital-first content. Lyca Group embeds a customer-centric ethos in all of its activities, as well as taking a highly agile, value-driven approach that enables the company to deliver the highest standard of service.

The core values that underpin Lyca Group’s DNA are:

Trust: Lyca Group prides itself on being clear, transparent and straightforward with stakeholders, customers and the wider community

Entrepreneurial: No matter the odds, Lyca Group acts with determination and courage, demonstrating the resilience required to deliver for its global customers

Speed: The company prides itself on acting fast to achieve the goals necessary to deliver excellence

Digital: As a digital-first business, Lyca Group brings together a range of digital experiences to delight and inspire customers

All members of Lyca Group’s expert team possess not just a proven track record of success but also embody the company’s spirit of delivering for customers, irrespective of the odds. Collectively, the Lyca Group team’s industry experience spans decades, encompassing various other sectors and several continents, with the organisation guided by the world’s top talent.

Allirajah Subaskaran is the founder of Lyca Group and serves as the company’s group chairman today. Mr Subaskaran is a visionary and thought leader of the telecommunications industry, with more than 18 years of entrepreneurial experience. As the founder of Lycatel, he stewarded what grew to become a world-leading telecommunications company, with operations across the UK, Germany, Spain, Belgium, the Netherlands, Italy, Canada and the USA today.

In 2006, Allirajah Subaskaran launched Lyca Mobile, creating a benchmark model for MVNOs. Mr Subaskaran founded Lyca Mobile with the vision of building the number one international calling brand. Today, Lyca Mobile operates in 23 countries across Europe, the United States and Australia, boasting the largest global footprint of any international MVNO with more than 16 million customers worldwide.

A serial entrepreneur, Allirajah Subaskaran’s business acumen has led him to build and acquire numerous businesses over the years. Lyca Group’s subsidiaries span a broad range of industries including entertainment, media, travel, healthcare, marketing, financial services and hospitality.

Mr Subaskaran has been recognised with numerous prestigious awards, including a Platinum Award for Business Person of the Year from the Asian Achievers Award ceremony; an International Entrepreneur of the Year Award from Asian Voice Political and Public Life; a Gold Stevie Award for Entrepreneurship at the International Business Awards; and a Golden Peacock Award for Entrepreneurship.

Established with Allirajah Subaskaran’s vision of keeping friends and families connected no matter where they are in the world, Lyca Group enables people to share meaningful connections irrespective of the geographical distance between them. Over the years, Lyca Group has thrived and diversified, establishing 16 businesses across a variety of industries. Daring, agile and consistently focused on putting the customer first, every subsidiary of Lyca Group espouses the same values upon which the group was founded.

Lyca Group’s next stage of evolution signifies the company’s commitment to delivering exceptional customer experiences and daring innovation. Leveraging new technological innovations and adopting faster, more agile ways of working means Lyca Group can be more ambitious, delivering meaningful customer-first services in a rapidly changing digital landscape.

New technologies present new opportunities for Lyca Group customers to connect with each other from across the globe in ways that engage, delight and inspire. Lyca Group is powerfully upgrading its suite of digital services. The company is also launching ambitious new products to pioneer markets across an extensive range of business sectors.

Built on innovation and conviction to challenge the norm, Lyca Group’s new era signifies another step forward in the company’s proud tradition of creating new customer-focused experiences across the world. To deliver its ambitious plans for world-leading digital experiences, Lyca Group is evolving not just the brand but also the business itself. By investing in cutting-edge digital resources, as well as the company’s own talent, Lyca Group will become even more revolutionary and agile.

Whether a team member has been with the company for 10 days or 10 years, Lyca Mobile staff from across the globe are united in an exciting journey to create new ways of doing business and delivering excellence. Spanning five continents and 16 companies, Lyca Group serves 16 million people globally today, having built a solid global customer base over the past 17 years. The company continues to live and breathe the agile entrepreneurial spirit on which it was founded, developing pioneering services to keep family and friends connected from opposite sides of the world.

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Allirajah Subaskaran

Global entrepreneur and philanthropist. Founder and Chairman of the Lyca Group. https://allirajahsubaskaran.com