Allison VrbovaThe Story-Based Press ReleaseHow Startups and Small Businesses Are Using the Power of Narrative to Gain Media AttentionJan 17, 2019Jan 17, 2019
Allison VrbovaNailing the B2B Case Study InterviewIn the B2B world, the case study is not to be ignored as a great vehicle for brand storytelling. In fact, you might even call it the holy…Dec 27, 2018Dec 27, 2018
Allison Vrbova5 Tips for a Successful Bylined ArticleSo you’ve done it. You’ve gotten the attention of an editor from Forbes, or Wired, or Boss Magazine. They want you to contribute a bylined…Dec 13, 2018Dec 13, 2018
Allison VrbovaScrap the Press ReleaseThree reasons your brand should spend more time on bylined articles and less time chasing traditional pressDec 7, 2018Dec 7, 2018