I’m of two minds about AMP.
Allison Shaw

Here’s another example: Olympian round-ups. It’s concise, has exactly the information I was after when I googled “Simone Manuel,” and it’s nicely designed. It’s clearly beneficial to consumers. Maybe the information in the round-up is licensed. They do provide links to NBC and Rio 2016. And yet, the only enticing links offsite are directed to YouTube, an Alphabet company. And of course, there’s the Wikipedia summary also provided on the left… You have to wonder why Google, which began as a way for people to find other websites, doesn’t want you to leave that its website.

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