Sandip MaitiGetting through the pandemic — How can Indian agencies survive?Pandemics occur once a lifetime; but despite countless warnings, humankind refuses to take it seriously. We were living in a post-SARS…Mar 26, 2020Mar 26, 2020
Sandip MaitiWe are all looking for THE REASONTrying to rationalise the black swan event. Going back in time and catching up on Zoonosis. Fast forward to accusing OBOR for landing…Mar 22, 2020Mar 22, 2020
Sandip MaitiExtending Empathy is key to surviving COVID-19‘Business Continuity’ makes room for ‘Community Health’ at our Agency, as we stare at an uncertain future in India and around the world.Mar 15, 2020Mar 15, 2020
Sandip MaitiDigital Business — not so ready for the 20’s :(Three years & three months back I wrote a piece on Medium, speculating on how the “marketing function” was likely to get transformed. As…Dec 7, 2019Dec 7, 2019
Sandip MaitiThe government rakes in moolah from petrol prices while giving away record subsidies to the…Thanks to DBT massive leakages are plugged in the process of giving subsidies. The RBI does a credit squeeze to keep inflation under…Nov 1, 2018Nov 1, 2018
Sandip MaitiFive lessons from a campaign that went viral, with an apology.How we side-stepped trolls & a cantankerous community hell-bent on hijacking the agenda, while staying focused on what we set out to do…Oct 21, 20182Oct 21, 20182
Sandip MaitiWiring Up your Digital Marketing StackMarketing Managers who still perceive Digital as just another channel to amplify mainline marketing communication, can give this column a…Apr 12, 2017Apr 12, 2017
Sandip MaitiDigital Advertising in 2017: Elephant in the room?The juggernaut of Digital Advertising continues to roll ahead, undeterred by skeptics & naysayers who are questioning if brands have…Jan 27, 2017Jan 27, 2017
Sandip MaitiNews aggregators and the loyalty advantageAnybody who is in the content publishing game knows that discovery and loyalty are the two major battles that everyone is fighting. While…Aug 28, 2016Aug 28, 2016