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Marco Marandiz
Marco Marandiz

1K Followers

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Sep 23, 2019

DTC Growth Teardown: Toilet Paper

I was digging into a couple DTC toilet paper brands, but honestly the market view and positions in the space got me hype. So here are my thoughts on: 💰the $31B US toilet paper industry ✉️a few DTC brands 🌲sustainability as a brand identity 🏪a couple retail incumbents So, unsurprisingly…

Dtc

5 min read

DTC Growth Teardown: Toilet Paper
DTC Growth Teardown: Toilet Paper
Dtc

5 min read


Sep 19, 2019

MeUndies: Uncovered

MeUndies is the fun underwear brand that you can’t stop hearing about. They’ve built an appealing presence in a historically unsexy category filled with neutral colors and loose waistbands. But these ain’t your granny’s panties, bro. @MeUndies MeUndies blurs the lines between the intimate nature of underwear & the voyeuristic…

Marketing

4 min read

MeUndies: Uncovered
MeUndies: Uncovered
Marketing

4 min read


Sep 11, 2019

DTC Growth Teardown: Hint Water

💦Drink week💦presents a thread on🍉Hint Water🍍 Hint is one of the more mature DTC brands, so I wanted to look more closely at how 💪Hint’s brand is strong yet flexible 🔑Data is a key asset 🔧Content is always a growth lever 🎤Hint uses Twitter for community empowerment Hint Water’s branding…

Social Media

3 min read

DTC Growth Teardown: Hint Water
DTC Growth Teardown: Hint Water
Social Media

3 min read


Sep 4, 2019

The Feeling of Recess

At a glance, Recess looks more like a high end restaurant than a d2c brand, which has really attractive implications for their word of mouth growth. @takearecess Like a high end restaurant, the design of their physical space creates an environment and feeling that you want to take home with…

Health

3 min read

The Feeling of Recess
The Feeling of Recess
Health

3 min read


Aug 29, 2019

Thirdlove: Personalization UX

ThirdLove is turning the expensive, painstaking journey of finding the perfect bra into a memorable, risk-free experience. How? Functional content that flows into their main value prop. A guaranteed fit, or money back. Upselling the right product at the right time. @ThirdLove Today, a good brand creates meaningful content. Putting…

Lingerie

4 min read

Thirdlove: Personalization UX
Thirdlove: Personalization UX
Lingerie

4 min read


Aug 26, 2019

Ugly Drinks

I’m fascinated by Ugly Drinks! Here we go. Ugly Drinks is not your average D2C company. They’re actually both D2C and D2B2C — yes that’s right. Direct to Business to Consumer — selling to offices, getting into public fridges, building brand equity with employees. They’re irreverently millennial, leaning hard into…

Marketing

4 min read

Ugly Drinks
Ugly Drinks
Marketing

4 min read


Aug 23, 2019

Up, Up, and to the Right: Away

Away is owning the door-to-door travel experience, not the destination. 👩‍✈️At this time, make sure your seat backs and tray tables are in their full upright position as we prepare for takeoff. We’ll be flying through @Away’s content, product, messaging, and brand positioning.🛄🛫 The desire to see the world is…

Travel

4 min read

Up, Up, and to the Right: Away
Up, Up, and to the Right: Away
Travel

4 min read


May 15, 2019

D2C Growth Teardown: Tracksmith

A closer look at Tracksmith’s brand strategy and growth opportunities. — This was originally a Twitter thread. Feel free to read it there. Okay — I need to talk about Tracksmith, so settle in. It’s rare to come across a brand that invests so much in strong, compelling creative — especially this “early” in their growth. I say early because, damn…

Running

3 min read

D2C Growth Teardown: Tracksmith
D2C Growth Teardown: Tracksmith
Running

3 min read


Jan 19, 2018

Building Is Not Creating.

Building is working really hard. Creating is the gift of vision. — Creating The first type is heads down, solving a problem, tweaking something until it feels just right. Whether that’s code, or design, or tweaking that synth in a song panned just to the right so it hides perfectly under the hi-hat. In this type of creation, I feel the siren call…

Creativity

2 min read

Building Is Not Creating.
Building Is Not Creating.
Creativity

2 min read


Jan 16, 2018

Stop doing all the things. Do the things that matter.

Know when to stop — this idea has stuck with me from art classes in high school to producing music. You have to know when enough is enough. Learn to relax. Sometimes the most valuable thing you can do is to not do any more. There was a time when…

Productivity

2 min read

Stop doing all the things. Do the things that matter.
Stop doing all the things. Do the things that matter.
Productivity

2 min read

Marco Marandiz

Marco Marandiz

1K Followers

Founder @droppartyyy

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