It’s pretty obvious that you are looking at Snapchat from an outsider’s perspective. Most avid users will be the first to tell you that Discover is not the most attractive feature of the platform. I can honestly say that I’ve stumbled into Discover exactly 2 times in the last 30 days.
If you want to talk about potential on that platform, I would recommend live stories, sponsored filters and sponsored lenses. The organic Story and influencer collaboration is still where the magic is happening.