Some Things Don’t Change. Find Them, And You Can Make a Fortune
Many people are obsessed with the future. It’s okay to be a little obsessed with the future. It is even better when that obsession turns into a passion, and that passion turns into something meaningful for you and your audience.
It pays to stay ahead of the curve. Most trends are shaping our future. There is nothing wrong with being a futurist. While it’s important to discuss and read about the future to prepare for it, the flip side of that is even more important:
What won’t change!
What can stand the test of time?
According to Maslow, every human’s most basic need is for physical survival, and this is the first thing that motivates our behavior. Once that level is fulfilled the next level up is what motivates us, and so on.
Principles of human progress don’t change, but their application in practice evolve with time.
If you want to make a fortune, or build an empire, figure out how to solve some of our basic needs that won’t change in the next decade or century.
Looking 20 years into the future, the likelihood is that our daily home, work, and recreational pursuits will look a great deal like they do now — with improvements, of course.
Some things, like how we communicate get faster and better and other things like building wealth require good sound planning paired with good sound execution based on principles that work for everyone.
Everyone wants things to be less expensive, complex, risky and painful in the future. But some things don’t change. They are only improved or made better.
What can you improve? What frustration can you solve? How can you help people achieve their full potential? Can you satisfy safety needs?
You can build a life or career around things that don’t change.
Focusing on what won’t change has been at the center of Jeff Bezos’ strategy for Amazon. Bezos suggests that you should build a business strategy around the things you know are stable in time.
“I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time”
“When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it,” Bezos says.
Tony Robbins says these six fundamental human needs will remain constant as long as humans evolve:
- Certainty: We need assurance that we can avoid pain and gain pleasure
2. Uncertainty/Variety: We have a need for variety, continuous change, and stimulus
3. Significance: We have a need to feel unique, important, and special
4, Connection/Love: We need a strong feeling of connection with people and we need to feel loved
5. Growth: We need to expand each of our own capabilities and capacities
6. Contribution: We need to contribute, and we need a sense of service and focus on giving back.
If you can make achieving any of these basic needs easier or more fulfilling, people will take notice. And if it adds value to their lives, they will pay for it.
The pursuit of meaning and happiness never changes.
I’d love to know what YOU think won’t change in the next decade.
Before you go…
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