A Yacht Company That Knows You Can Expand Your Business By Accepting Crypto

Attracting new target groups is one of the best ways to increase profits, but is an extremely risky business for luxury companies. A lot of would-be customers, especially those who fall into the lower social layers, can damage a company’s reputation, since the main purpose of luxury is to make people feel themselves a part of a “private club”. The emergence of cryptocurrencies and crypto millionaires allowed luxury companies to broaden the number of their customers without changing the price tag. One of these companies is Florida-based yacht dealer Denison Yachting. Denison is one of the most reputable names among yacht brokers. Since 1948 the company has been expanding into more and more countries, and one of the main reasons is a good management that doesn’t fear to make bold decisions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

“It is our job as the dealer or broker to make purchases as easy as possible. So for us this is just another effort to come to where the client is,” said Bob Denison, president and founder of Denison Yachting. ”Sometimes my friends on the dock act like this is a marketing gimmick, but we’ve actually gotten results from it and I truly believe in it.”

Although he agrees that accepting crypto as a means of payment for such expensive good seems a crazy decision, he believes that it will become normal when more industries and companies will start accepting crypto this way increasing the number of cryptocurrency transactions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

“There is a misnomer about cryptocurrency, that the only reason people are moving in this direction is to be anonymous. Then you start having that conversation about the legal underworld part of it,” he told CNBC. “The more you get people transacting in bitcoin for things like cars and homes and boats, the more obvious it is that this thing is a lot more transparent.”⠀⠀⠀⠀⠀⠀⠀⠀⠀

This idea came to Bob Denison’s mind for a reason. He has been a crypto enthusiast for a while, has modest holdings in digital money, and even owns a bitcoin miner. He believes that this way his company will be able to attract a brand new group of customers.
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