How Briggs Automotive Company Will Become Climate Positive⠀⠀⠀⠀⠀⠀⠀⠀⠀

ALLUXE Luxury Platform
2 min readAug 15, 2018

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In the 21st century owning a car has become a necessity instead of a luxury. More and more people, even in developing countries, are purchasing their own cars increasing the damage to the environment caused by emissions of carbon dioxide. Most countries are introducing regulations to limit the negative effect of automobiles. However, it is not difficult to understand that, when it comes to such serious issues, the solution is common effort. At the moment, a positive trend towards environmental responsibility among both consumers and producers is obvious.

Liverpool-based supercar manufacturing company BAC came up with its own way to contribute to the protection of the environment. In collaboration with The Poseidon Foundation, they developed a blockchain platform that will allow customers to become a part of forest conservation projects.

Poseidon founder and CEO Laszlo Giricz said:”We are thrilled to be partnering with BAC who, like us, believe that innovation is key to changing the world. If we don’t do more to change global behaviours, we will exceed the 1.5°C limit set by the Paris agreement by 2027. It is imperative that we work together to address humanity’s carbon impact and put a halt to climate change.”

Clients will be offered to make a contribution to the project through a blockchain platform when they visit company stores for purchasing or servicing their vehicles. Funds then will be used to back forest conservation projects. BAC has already hinted that one of the projects will take place in Peru’s Cordillera Azul National Park, where the average age of the tree exceeds 400 years.

Briggs Automotive Company co-founder and design director Ian Briggs said: “We are totally committed to embracing new technology and are devoted to designing and developing more and more carbon-friendly products as technological advancements are made. As time goes on, Briggs Automotive Company will work towards producing climate-positive products and setting further environmental examples in the automotive world.”⠀⠀⠀⠀⠀

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