The 3 Clicks Rule

How many clicks should it take to reach your content?

Photo Credit: http://www.telegraph.co.uk/technology/news/4289011

I strongly believe in offering users “finder tools” (what I’m calling “guided experiences” ), powerful & easy to use search tools, and quick links. Users always benefit from a gentle entry into complex websites and services.

Never fear. Research shows that if the progressive revelation of information takes the user down a path towards refinement that feels like progress and gets them where they need to be, they will give you up to twelve clicks before turning grumpy. Yes, twelve.

Chart above from this great article: http://www.uie.com/articles/three_click_rule/
Chart above from this great article: http://www.uie.com/articles/three_click_rule/

UX Design w/ Creative chops. MFA.CMU. Fulbright. Southern accent, next comment...

UX Design w/ Creative chops. MFA.CMU. Fulbright. Southern accent, next comment...