5 Renowned Typefaces for Your Brand

Choosing the right typeface for your logo design can actually make or break the design of a logo. The right font can enhance the impact your logo has on the viewer drastically and in return on your brand or company. Having said that, the wrong font can leave a lifelong negative mark on your business. That is why logo designers all around the world are constantly trying to figure out which fonts and/or typefaces are the safest and the most reliable to play around with. Starting our journey from the 1600’s, here is a list of 5 Renowned Typefaces that should fit best for your brand. Even though many of these typefaces are stunning to look at, we must not forget that they are only a good starting point for the variety of elements that contribute in achieving a good logo design.

Year created: 16th century
 Designer: Claude Garamond, Jean Jannon
 Country: France
 Style: Old-style Serif

Garamond is more of a generic term for typefaces rather than a single typeface. Many of the repetitions we see in recent times are mere interpretations of alphabets designed by Claude Garamond and Jean Jannon in the 16th century. Interestingly enough, the Garamond typeface became popular when it was presented at the Paris World’s Fair in the 1900, following with dozens of creative variations. Garamond has an sophisticated presence. The serifs on each letter are carefully fashioned to convey their own personality, most notably the ones on the capital “T”. Because the serifs are so expressive, they can easily be used in a playful context. The advanced letterforms also allow this font to be taken in a cultured track allowing it to be the favorite choice for a professional and timeless logo with a flair of personality.

Year Created: 1700s (late)
 Designer: Giambattista Bodoni
 Country: Italy
 Style: Modern , Serif

This typeface came to surface in a time when typeface designers were playing around with the contrast between thick and thin type features. Giambattista Bodoni took that experiment to the nest level when creating this dramatic font. It has been used over the decades in famous logos like Vogue and Calvin Klein, and is one of the favorite fonts for many designers designing logos for fashion brands. Bodoni also has a lot in common with the Didot family of typefaces which is mentioned below because of the same era that it was created in but having said that, Bodoni typeface has its own unique style and impact and has been top of the list for the fashion industry.

Year Created: 1799
 Designer: Didot
 Country: France
 Style: Didone, Serif

Before this unique typeface gained its popularity, it was the name of a French family of printers, punch cutters and publishers. They invented a variety of versions of Didot, one of which is used in the Giorgio Armani logo. Didot is also one of the favorites in the fashion world and works best when its used with simplicity.

Year Created: 1927
 Designer: Paul Renner
 Country: Germany
 Style: Geometric, Sans-Serif

This typeface is one of the most popular and commonly used typefaces of the 20th century. Its unfamiliar, geometric letter forms project an optimistic modernism. The style is thoughtful of the essential artistic testing of typeface in Germany at the time which made Futura a classic sans-serif that holds its ground of popularity over a lot of other prominent typefaces of any era.

Year Created: 1934
 Designer: Monotype
 Country: United States
 Style: Slab Serif

Although Rockwell has not been the most popular font of current times, it has been undoubtedly the most prominent font which has been used since the 1930s. Being a classic slab serif face, Rockwell’s letter forms are attractive in their straightforwardness. The shapes don’t feel overwhelming, even though they are intricate.


Originally published at OctaLogo