Corporate Branding: The Importance of the Perfect Logo in Corporate Branding

A business that focuses and actively works towards its branding and the way it looks always has a long term emotional impact on its customers.
One of the most important and undoubtedly the most challenging tasks entrepreneurs face when they sit down to decide on the kind of branding their company should have is the logo. Having the “Perfect Logo” has become top priority for new businesses and rightfully so in today’s fast and competitive world of business.
If you have just started a business and are having trouble with deciding on what kind of logo you should have for your new company then here are a few basics on the importance of a good logo and some guidelines that might help you to design the perfect logo for your business.
- Why Should You Bother Investing So Much of Your Time, Resources and Effort on a Logo Design?
Close your eyes and think of your favorite brands. What’s the first thing that comes to your mind, their logo!
When you think of laptops, phones or mp3 players your mind immediately projects the top relevant logo, Apple. When you think of cars, BMW, Lamborghini, Ferrari. When you think of burgers and fried chicken, McDonald, KFC.
Why, or more importantly how do you think your brain has become so influenced by these brands that the moment you think of a product, your brain projects the best relevant logo of the company that your thinking about? It’s the Logo design. A good logo has the power to leave a lifelong print on your potential customers. As strange as it may sound, in some cases customers feel emotionally attached to some brands because of their logo design and branding. A smart company will always emphasize greatly on its branding and logo design and spend thousands of dollars and ample time in deciding on the look for their business because branding becomes a way of communication with their potential customers. Hence, in successfully achieving a great logo design, a company establishes a sense of trust with its customers which is very import for the company in obtaining long term repeating customers.
- How to Get the “Perfect Logo” For Your Company?
When you are designing a custom logo, you need to work with the best logo designers. It will always give your brand an edge if your company works with a professional logo designer(s). This helps in achieving multiple technical hurdles a lot faster than designing your logo in-house. Here are some pointers to help you when working with professionals so that you get the most out of the designer and more importantly to achieve the best logo design that caters to your mission:
- Make Sure That Your Logo Is in Vector:
Designing a logo in vector allows you to proportionally increase the size of your logo without pixelating or smudging the graphic(s).
- Your Logo Should be in Proportion and Have Symmetry:
One of the most basic things that we have learnt from nature is that everything is in balance and harmony with its surroundings. This is because of the vital role of symmetry and proportion. Make sure that all elements in your logo are proportionate with one another. Try your best to stay symmetrical with your design as it tends to leave a long lasting effect on the audience.
Keep it as simple as possible. Simplicity adds a level of class to your logo which helps to maintain the integrity of your brand. Add only the elements that are absolutely necessary. You only have a window of literally milliseconds to leave an impactful print in your customer’s minds. It becomes essential to keep your logo simple if you want it to be remembered for a longer period of time. This also helps to obtain a timeless logo and you will not be required to change/tweak your logo every time there is a change in the market trends
- Good Use of Color and Typography:
Color and Typography have a direct effect to the feel of your branding. Some colors schemes and fonts are soothing to the viewers and tend to be more welcoming than others. However, some color scheme and fonts tend to be more aggressive and in your face. Hence, depending on your brand, it becomes vital for you to choose the right colors and fonts for company’s branding to stand out and have a long term impact on your potential customers.
There you have it, try to follow theses basic tips and you should be on your way to achieving a logo that not only defines your business but leaves a mark in the relevant industry for decades. Good Luck!
Originally published at www.octalogo.com.