Until your MVP really gets traction you can run on shitty code or even do things manually to prove you have a product/market fit. Only once you nail it and the customers start flowing in, you should start caring about code, but up until then, you’re almost writing one-off code too.
Does code need to be perfect?
Andreas Creten

More of a note to self:

1) it needs to be clear that the speed people are seeing now, eg Product Owners etc, is because of this shitty code and that later they have to be willing to allow rewrites etc.

2) really good point though about investing too much before the product is sellable. Ideally “manual” is not the problem since maybe time was taken to lay out a foundation for CI, Deploying etc.