What Social Media Should I Use to Market My Business?

A very important question with a not-so-easy answer.

When getting started with marketing your business via social media, it’s critical to consider these points:

• You can’t sign up for every social media platform. It takes considerable time and energy to market well on each platform.
• There are many big and growing platforms out there and if you were to have a presence on each one, you would just be spreading yourself too thin.
• It’s better to dedicate your time and energy to crush it on one to three platforms rather than having a mediocre presence on five or six.
• Each social media platform is different. They each have their own character and types of content they use best.
• With this in mind, it’s important to consider which of these platforms will work best for your business.
• Consider the products or services you offer. What do you sell and how would it be best presented to your target market?
• Consider your human resources. Do you have someone who can dedicate their time and energy to making social media work best for your business?
• Consider your financial resources. Yes, social media may be free, but it takes time for someone to develop a social media…