Alok K Singh
Jun 11 · 3 min read

Kamdhenu Paints Organises 7th Edition of ‘Target Ka Badshah’ for its Channel Partners

-Introduces Kamdhenu Sensational Bollywood Night’ to Enthrall Audience -

Gurugram, 11th June 2019: Kamdhenu Paints, the fastest growing brand of decorative paint segment of India, organised ‘Kamdhenu Sensational Bollywood Night’ as part of the 7th edition of Mega Event — Target Ka Badshah– an initiative for its channel partners, held at Grand Hyatt, Gurgaon on 7th- 8th June 2019. This year approximately 1200 dealers with their families from all parts of India attended the event and were rewarded under various categories. The event was graced by Mr Satish Kumar Agarwal, Chairman and Managing Director, Kamdhenu Ltd and Mr Saurabh Agarwal, Director, Kamdhenu Ltd.

This year the dealers received the awards from Shahid Kapoor and Taapsee Pannu. They got a chance to get themselves clicked with Parineeti Chopra, Yami Gautam. Aditi Singh Sharma mesmerized the audience with sweetness of her voice and the beauty of her songs while Shaan performed on his famous melodies to enthrall the audience. Raju Srivastava tickled audience’s funny bone with his hilarious jokes. Over 400 selected dealers were also rewarded with 5 day fun filled trip to Hong Kong and Macau with their families.

Speaking at the event, Mr Satish Kumar Agarwal said, “At Kamdhenu, we treat channel partners and dealers as an individual and member of the Kamdhenu family. They play a key role in making Kamdhenu a household name and we therefore incentivize them through innovative schemes like ‘Target Ka Badshah’. This provides us with an opportunity to not only thank our channel partners for their continued patronage, but also get a better understanding of their needs, and the best ways to support and collaborate with them.”

Addressing the dealers, Mr Saurabh Agarwal said, “We have enjoyed a long standing relationship with our channel partners. Events such as these are vital towards strengthening these ties as well as keeping them well informed about the latest technological innovations and products introduced by us. It also provides us with an avenue through which we can explore additional partnership opportunities.”

He further added, “This year we have introduced ‘Kamdhenu Sensational Bollywood Night’ to make ‘Target Ka Badshah’ more interesting for our channel partners. We are overwhelmed with the response of our channel partners to this new addition and intend to bring more changes in the format of ‘Target Ka Badshah’ in the coming years to keep it relevant and engaging.”

‘Target Ka Badshah’ is an innovative scheme / program to reward the dealers who have achieved sales target and hence complimented growth of Kamdhenu Group. Under this scheme, dealers not only get all paid vacation at a foreign location but they also get a chance to meet number of Bollywood celebrities. Under this program / scheme, company’s high-performing dealers from all over the country are rewarded under different categories like Award for Excellence, New Rising Star, Award for Achievement etc.

About Kamdhenu Paints:

Kamdhenu Group was founded in 1994 with a vision to provide Best Quality TMT Bars at Best Price. Today, led by Mr Satish Kumar Agarwal, the company is the market leader in branded TMT Bars and ‘Kamdhenu TMT Bars’ is the largest selling TMT Bar in India in the retail segment with brand sales turnover of around Rs. 12000 crores. Kamdhenu follows franchisee model for its steel business to bring more transparency and dynamism to the operations of the company. Kamdhenu has committed chain of over 10,500 dealers and distributors in India out of which 6,500 are exclusive for steel business. Kamdhenu being TMT expert, has also launched earthquake resistant Kamdhenu SS 10000 TMT Bar and Kamdhenu NXT TMT Bar, interlock steel for next generation. It has been conferred with India Power Brand 2016, Asia’s Most Promising Brand — 2016 and World’s Best Brand 2015. Kamdhenu also bagged World Best Brand award for steel as well as paints in 2017–18.

Kamdhenu Paints, one of the leading Paint companies in India, is a division of Kamdhenu Limited. The company is credited for offering best-in-class paint products conforming to global standards. Its product portfolio under the brand KAMDHENU PAINTS — COLOUR DREAMZ includes Exterior Emulsions, Interior Emulsions, Acrylic Distempers, Enamel Paints, Cement Paints, Wall Primers & Putty, and Texture & Designer Finishes, Stainers, P.U., Wood Finishes and Metallic Finishes. Kamdhenu Paints has 4,000 dealers and distributors spread across the country.