The Darkest Hour for Travel

Why did we choose to do this ? Because it is important for the team to act together in the times of crisis and it is one of our important cultural pillars at ixigo, built the hard way. How you deal with crisis is what defines you, and how you will deal with this one needs to be different from how you deal with other crises, because this is a humanitarian crisis, more than anything else, and the response is one that needs to take everyone along.

This is not the first time we are facing adversity. Our company was born in adversity and it thrives in adversity. In 2008–09 during the global financial crisis we went through a near death experience where our term-sheets broke down and we almost died. What saved us was the spirit of our team that chose to fight with us for nearly 9 months at almost 50% of their salaries instead of seeing any of their team-mates being laid off. We were the least funded travel player in a competitive space and most people wrote us off for the dead back then. We executed so well with our product, marketing and technology in those years that we grew purely organically to a million monthly users in 2010 without even spending a million dollars while doing it. At least 4 travel companies died during that crisis, but with the support of our team we survived and thrived, and most of the ixigems who stayed back with us ended up making a return with their ESOPs that far outweighed what they saw in their pay cuts.

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Aloke Bajpai

Aloke Bajpai

Experimenting, Learning, Traveling. Entrepreneur.