As with all areas of expertise, it can be a challenge to sell User Experience (UX) design to clients. It’s a good idea to be very clear on the benefits of UX to help you overcome this challenge.
What are the Benefits of UX to a client?
UX design and user-centered design (UCD) cost money. There’s no getting around that, which means there are still plenty of organizations out there that will resist a UX design or UCD approach as part of their development methodology. After all, finances are rarely unlimited and companies are competing in a cutthroat global marketplace.
This means both UX consultants (operating outside of a company) and UX designers, and would-be UX designers, within a company will need to have the knowledge and skills to sell the benefits of implementing UX during their careers.
Companies are going to be concerned most of all with return on their investment in UX. So we’ve developed a list of concrete business reasons to employ UX design on projects.
The Benefits of UX Design
- Products that meet the user’s needs — If your users are involved in the design process then your final product should meet their needs. That should deliver a more commercially viable offering and thus higher levels of profit for the company.
- Products that require less tinkering after release — It’s cheaper and easier to tweak sketches, wireframes and prototypes than it is to tweak a product after launch. UX enables a company to work out what doesn’t work and then abandon it before the development phase rather than after.
- Products which are less risky to the business’s reputation — UX is a quality measure. When you release products that users love to use and that meet their needs; your business reputation will grow. Conversely if you don’t get things right — your reputation will fall.
- Products which are relatively immune to scope creep — If you define the user’s needs and then design with them in mind; there should be a whole lot less scope creep and that makes it easier to budget for a project and to define a delivery timetable.
- Products which are competitive — the research phase of UX means that you should know what competitors are doing and how your product will be “better”. Design in this manner is based on the evidence and not on the “gut instincts” of the development team.
These direct benefits lead to some indirect benefits too:
- Lower costs to the business of product development — Well defined projects which are on time and on budget are less expensive than those that are continually redefined.
- Customer satisfaction — If the UX for a product is high then you’ll have happy customers reducing the burden on both support teams and customer services.