Alok ThakurdesaiThe necessary ingredients of a good product storyIn building stellar digital products and their experiences, the story that you tell helps articulate the purpose, value, and capabilities…Mar 20, 2022Mar 20, 2022
Alok ThakurdesaiA brand experience, well craftedEver since I worked on an assignment with Royal Enfield in 2011, I’ve felt that the brand is much bigger than what they portray through…Nov 13, 2018Nov 13, 2018
Alok ThakurdesaiAsking the right QuestionsHow often have you been asked hollow questions; questions whose answers are next to being the most obvious? The evolution of technology and…Oct 23, 2016Oct 23, 2016