Andrew McNellisinAlpha HatPopeyes’ Squandered OpportunityChick-fil-A and KFC are Picking Up the Demand After Popeyes Runs out of Its Popular Chicken SandwichOct 4, 2019Oct 4, 2019
Andrew McNellisinAlpha HatBURL is Losing Customers to TJXDigging into the 4Q18 SSS MissApr 4, 2019Apr 4, 2019
Andrew McNellisinAlpha HatMeasuring Chipotle’s New Rewards Loyalty ProgramNo impact on customer behavior, but null results are still resultsFeb 8, 2019Feb 8, 2019
Andrew McNellisinAlpha HatSigns of Progress at Family DollarOur alternative data is picking up early signals of traffic improvements at Family Dollar storesJan 31, 2019Jan 31, 2019
Andrew McNellisinAlpha HatBurger King’s “Whopper Detour” Had Minimal Impact on Physical TrafficProduct launches and promotions are two good cases of what can be measured with Alpha Hat’s alternative data. As one example, Burger King…Jan 10, 2019Jan 10, 2019
Andrew McNellisinAlpha HatOld Navy: Store Improvements and Promotional Activity Driving TrafficWe publish a weekly traffic monitor to our clients. As an example, this snippet from our most recent monitor has an interesting takeaway…Jul 18, 2018Jul 18, 2018
