According to research from Google Trends, web searches for the word “Bitcoin” dropped 75% since the beginning of 2018, halving in just the last three months, CNBC reports June 4.

Co-founder of Datatrek Research and Wall Street Bitcoin analyst Nicholas Colas, cited by CNBC, links the decline in web searches to the coin’s price rates that have similarly dropped by approximately 50 percent this year. In an email to his clients, Colas adds that “[Bitcoin] needs a new narrative in order to reestablish global attention”.