Evaluate the Effectiveness of Email Content in these 4 Ways
Mass Email marketing is the best tool to generate and nurturing quality leads, engaging people through your sales funnel and everyone’s motive is to get business from the emails. So, that to see a return on their marketing investment, businesses are much serious about measuring the effectiveness of your email body text/content. If they do not want this email marketing analytics, they won’t know what your market wants?
You likely continue to send emails and blindly hoping for opens! So, keep your eyes on four ways to figure out where to focus your efforts for high success in email marketing campaign.
1. Try New Subject Lines
In every email, readers see subject lines on the top of the content. As such, your attractive subject lines tell about your open rate. Take a good look at them and worked well for future. Tell your writer to draft an email with two subject lines (A & B) so that you can split test them through A/B testing.
To keep subject lines fresh and readable, must keep these strategies in mind:
- Use appropriate words aligned with your brand.
- Some people like to see their own names or shout-outs to their city names.
- Write only 30–50 words.
- Don’t use copy subject line.
2. Utilize More And More Anchor Text For Same Links
As your main motive is to get more visitors to your site, so to find out how well your email attract subscribers, you want the help of tracking click-through rates (CTR) for your links. An increase in the number of readers shows that your email content applicable and actionable.
Follow step by step approach-
- A link to the same portion of website content more than once in a single email.
- Take a use of many languages to describe each link and highlight those words with different font color, also called ‘’anchor text’’.
This is how you can do A/B test- anchor text to recognize which will urge readers to click.
3. Track Engagement Rates Also
It’s good to measure how long someone is spending on your emails. Are people actually reading, or just opening or being served a preview from their inboxes? Immediately deleting them can definitely minimize your engagement rate less than two seconds.
A perfect email takes at least six to seven seconds to create a content impression in the readers mind.
4. Don’t Test All Variables At One Time
Doing this, you won’t understand which changes worked best. Many email marketing services provider include these core metrics. Usually, they offer free service for small marketing programs that have less subscriber list. As your campaigns perform better, you’ll grow out of the free versions.