You’re working on a streaming music project that is getting ready to launch a new design. Describe how you would begin creating a plan to research the new design and what it would include.
Product attributes. What are the features or components of your product that consumers buy or use to enjoy the benefit of your product? In the early days of Netflix, it was 100,000 movies on DVD, with one-day delivery, no late fees, and a website where you built your queue. Today, it’s tens of thousands of streaming movies & TV shows and, increasingly, original content. Product attributes can and will change over time — that’s where the innovation happens. The other levels of the pyramid, however, stay relatively constant.