For ___[target audience], it’s a constant challenge to ___[general problem]. Every ___[time period], these people ___[perform a key activity] in order to ___[achieve a primary goal]. This is especially true if you’re a [niche].
While they both transport people: airplanes and cars are not the same thing. They are two different modes of transportation and have extremely different abilities and capacities. Software is the same way.
So where do I start?