Today I want to talk about why data follows conversation. In the creative world it is widely accepted that form follows function. I’ve never met a great designer who doesn’t first need to define what you want to achieve and how, rather than just diving straight into lines and colours…

Whatever you do, don’t cross the streams! Now that’s not just a fantastic line from an 80s classic movie, it’s a really important point we make in marketing to our clients about their messaging. What do we mean by streams? Well any company can talk to its prospective audience about…

I want you to stop being cavemen. I want you to stop being Neanderthals. I don’t mean that in a negative way, I don’t mean that in an insulting way. What I mean is when it comes to your marketing, you own and possess a ton of knowledge about what…

Today I want to take you inside the pyramid; I want to talk to you about science versus emotion. What do I mean by the pyramid? First of all, one of the things we do for our clients focuses on what we call the brand pyramid. This is a methodology…

Today I want to talk about the curse of a promise. Whenever I hear a supplier promise me something, I get a bit nervous and the reason I get a bit nervous is because promise is one of those words that is used by people who are trying to convince…

Today I want to talk about avoiding ego stats. For all the time I’ve been in marketing there are people justifying their career, justifying their job, their salary, and they’re doing it by telling leadership what they believe leadership want to hear; “Oh the numbers are up” “Oh this is…

Today I want to talk all about a reliance on science. One of the things I’ve noticed over the last couple of decades being in and around publishing, media, events, marketing and those sorts of areas, and certainly being a thinker on that topic since my master’s degree 22 years…

Today I want to talk about mixtape marketing. I want you to imagine that your marketing was a mixtape. Now let me dial back a bit, let me imagine you don’t know what a mixtape was. In the 1980s we used to use cassettes, not CDs, we didn’t have USBs…

Are you STB? What do I mean by STB? Simply The Best. It’s a fantastic song, but you have to be asking yourself this question all the time when it comes to your marketing. So what do I mean by are you simply the best, are you STB? Well let’s…