ALTERED STATE MACHINE AND MUHAMMAD ALI ENTERPRISES PRESENT ‘MUHAMMAD ALI — THE NEXT LEGENDS’
Metaverse Boxing with Muhammad Ali
Altered State Machine (ASM), Non-Fungible Labs (NF Labs), and Muhammad Ali Enterprises today announced the development of ‘Muhammad Ali — The Next Legends’, ASM’s next web3 game driven by ASM’s artificial intelligence protocol with creative lead from NF Labs. The game, inspired by the 3-time world champion, will feature a collection of metaverse boxers who will train and compete in the game world for the title.
The game is part of a long-term partnership with Authentic Brands Group (ABG), which owns Muhammad Ali Enterprises in partnership with Lonnie Ali, who is a trustee of the Muhammad Ali Family Trust. The partnership will entail activating ABG-owned intellectual properties to drive value and growth for ASM’s ecosystem. In addition to Muhammad Ali, ABG’s portfolio includes some of the most recognizable and iconic brands in the world, including Elvis Presley, Sports Illustrated, Reebok and more.
“We’re honored to announce ‘Muhammad Ali — The Next Legends’ as our inaugural project in partnership with ABG. When they discovered ASM and approached us we began scoping multiple development opportunities. The brands in ABG’s portfolio will provide ASM Brain holders with more training, gaming and trading opportunities,” said David McDonald, CEO, ASM.
“Web3 partnerships present exciting opportunities to enhance brand offerings and connect with new audiences in an authentic way,” said Marc Rosen, President, Entertainment at ABG. “We are thrilled for the launch of ‘Muhammad Ali — The Next Legends’ through this unique partnership with ASM that will bring Ali to fans like never before.”
About Altered State Machine
Altered State Machine is on a mission to provide AI for everybody. The ASM platform powers the creation and training of AI-driven NFTs known as Agents, which are interoperable across the metaverse. The ASM protocol enables individuals and organizations to own, train and evolve AI via revolutionary genome mining and intelligence mining processes. The direction of the ASM platform is controlled by a DAO, powered via the $ASTO token.
Follow ASM on Twitter, Instagram and Discord.
About Non-Fungible Labs
Non-Fungible Labs is a web3 dream factory based in Auckland, New Zealand. With an existing ecosystem of successful projects, including FLUF World, NF Labs are working closely with a range of partners to co-create fun and immersive decentralized content on their mission to empower everyday creatives in the development of an open metaverse.
Follow NF Labs on Twitter, Instagram and Facebook.
About Muhammad Ali
Muhammad Ali is one of the most influential athletes and humanitarians of the 20th century and has created some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medalist in Boxing at the 1960 Rome Olympics, Ali’s legacy extends beyond the ring and he continues to be widely recognized as one of the most celebrated and beloved icons of all time.
His incomparable work ethic, signature boxing techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award. Muhammad Ali’s legacy is celebrated across cultures and continues to inspire today’s most influential athletes, artists, musicians and humanitarians around the world.
Follow Muhammad Ali on Instagram, Facebook and Twitter.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 5,500 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
ABG’s portfolio of iconic and world-renowned brands generates more than $21 billion in global annual retail sales, and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrands.com.
