FUTR E*SHCK : The PHYGITAL Exhibit | ALTERRAGE x ArtSect x Typeone — March 23-April 13
After weeks of planning and collaborative work, Alterrage has the pleasure to announce their first IRL (In Real Life) Phygital Fashion Exhibit in London, in partnership with ArtSect Gallery and Typeone.
Read more details below on the event and be sure to join us IRL as the exhibit will include exclusive releases and first access to the first Alterrage Edition!
DATES | March 23 2022 — April 13 2022
LOCATION | ArtSect Gallery : Studio 24, The Tram Depot, Upper Clapton Road, London E58BQ
EXCLUSIVE EVENTS |
Opening + Private Viewing — March 23, 2022
Exhibition open to public until April 13 2022
“We aren’t just creating digital fashion, we are fundamentally transforming the fashion industry for a collective and environmentally positive future.”
Across the gallery’s ground floor and inlaid throughout the virtual space, the exhibition expands the boundaries of immersive art and the dimensions in which virtual fashion can exist.
Founded by American designer and entrepreneur Lauren Kacher, also known as KALAU, Alterrage is the first decentralised Web 3.0 fashion label; an affinity founded on co-creation, circular transparency, Web 3.0 values, and activism.
With their seasonal collections of PHYGITAL fashion products, Alterrage is redefining the fashion industry by optimising product format according to its most beneficial social and environmental impact.
Alterrage creates interoperable seasonal editions wearable in physical (In Real Life), augmented (On Real Life), and digital (Larger Than Life) worlds.
Alterrage calls this formula, METARALITY : IRL + ORL = LTL
The FUTR*E SHCK exhibit is a journey through a future concept shop, alongside the Alterrage film, FUTR*E SHCK, premiered in the Paris ASVOF Film Festival and the first to merge digital fashion with co-creation, non-profit partnerships, and a strong call to action.
“Future Shock” is the term Alvin Toffler gave to the trauma that happens as a result of going through great changes in a short time. In his book, he explores how people can adapt to the changes they face, and while doing that he establishes a new social norm: embracing change.
“FUTR E*SHCK, by Alterrage, reinterprets this message through an eco-activist lens by connecting seemingly unrelated subjects of 3D creation, fashion, and e-waste into a compelling and authentic message.
E-waste, or electronic waste, encompasses electrical and electronic equipment that’s outdated, unwanted, or broken. That means everything from smartphones to end-of-life refrigerators. Basically, anything that runs on electricity that you’ve decided to get rid of. Globally, we only recycle 10% of our e-waste, a number that’s as shocking as it is depressing. As for the 90% we don’t recycle, it ends up getting landfilled, incinerated, or illegally traded.
Inspired to bring attention to this cause, Alterrage partnered with three motion graphic artists, NGHTWLK (Matthew Davies), YELLOSESAME (Jeffrey Huang), and MSISTEMA (Marc Ferrer) to build a world filled with larger than life, electronic-inspired scenes and fashion; paired with an informative call to action.
To bring authentic information and fundamental solutions to the e-waste cause, Alterrage has partnered with The National Stewardship Action Council (NSAC), a network of committed proponents comprised of governments, non-government organizations, businesses, and consumers who advocate that producers fairly share responsibility in a circular economy and the mission of preventing e-waste.
10% of the Alterrage edition sales are donated to aid the cause of e-waste prevention.
[THE CALL TO ACTION]
- Consume less.
- Value your existing possessions.
- Repair and refurbish.
- Recycle through verified organisations.
- Demand organisations to take back their old products
ALTERRAGE : URL FASHION TO INSPIRE IRL CHANGE.
Alterrage aims to transform the traditional fashion industry by empowering the individual through collective mutual gain. Established for fashion focused first movers comfortable making intuitive decisions, driven by what they believe in the world.
Within the ALTER[atelier], Alterrage co-creates seasonal editions with digital artists, fashion designers, and AR lens creators.
Alongside the film, interactive digital fashion pieces are showcased from the first Alterrage edition, miraging into the gallery via AR landscapes, holographic jewelry, and interactive digital mirrors.
The exhibition presents the idea that digital fashion can allow for omnipresence across physical, augmented and digital worlds, and improve both design, material efficiency, and the physical world itself.
“What would you wear without the constraints of gravity, physics, or species? “
- Lauren Kacher / KALAU, Founder of Alterrage
Curated by Joshanne Dar.
FUTR E*SHCK Film | CREDIT[tag]
Creative Direction : Lauren Kacher / KALAU
Digital Fashion : Alterrage
Digiterials : Stella Achenbach
World 1 : Matt Davies / NGHTWLK
World 2 : Jeffrey Huang / YELLOSESAME
World 3 : Marc Ferrer / MSISTEMA
Editor / Producer : Mikaela Arcangel
Logo Animation : Jerome Crosse / SIOUXSIDE
ALTERRAGE x JEVELS| CREDIT[tag]
Concept — KALAU
Modeling — Stella Achenbach
AR Filter — Anastassiya Marchenko
ALTERRAGE x EDITION 1 | CREDIT[tag]
Season Concept / Creative Direction — KALAU
Filter 1 | HeavE-waste Body Cage — Angarse / Ana Paula Garza Sepúlveda
Filter 2 | CPU Epaulettes — Lillian Sato
Filter 3 | CIRCUITIS E-Winged Corset — Digital Monkey
Filter 4 | Crystalline Smoke Bolero — Francis Chen
ALTERRAGE x LTL | CREDIT[tag]
ALTER[donna] — Catherine the Worst