Unveiling The Disruptor: How Javier Milei’s Political Marketing Resonates Beyond Argentina

Alvaro Rattinger
3 min readOct 1, 2023

In the cacophony of political discourse, few voices manage to break through the noise and reverberate across borders. One such notable voice is Javier Milei, an Argentine economist disrupting the traditional tenets of political marketing with his audacious ideas and unapologetic rhetoric. But what makes Milei’s narrative so enthralling? And how does his political marketing strategy have the potential to resonate beyond Argentina, perhaps even in neighboring Mexico?

Javier Milei’s journey isn’t just a tale of political aspiration but a narrative that reveals the power and potential of unconventional political marketing. I recently published a column about his audacious approach and how it stirs the political scene and opens a dialogue that transcends geographical boundaries. His messaging format combines the Hope campaign by Barack Obama and the straightforwardness of Make America Great Again by Donald Trump.

From The Heart of Buenos Aires to The Limelight of International Media

Javier Milei’s dialogue took a pivotal turn when he recently appeared on Tucker Carlson’s YouTube channel, a significant platform that brought his ideas to a broader audience. Milei’s narrative wasn’t confined to the…

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Alvaro Rattinger

Alvaro Rattinger is the CEO of Merca2.0 Magazine Author of "Nuevo juego, nuevas reglas" and "Marketing Asimétrico".