
The second reason is that e-retail is seeing explosive growth, with more and more consumers eschewing brick and mortar stores in favor of shopping online. This had led to a growing need for online recommendations in the form of product reviews. If you review a product and your article appears at the top of Google search results, then there’s a good chance that your recommendation will be the imprimatur that generates a sale. With US affiliate marketing projected to grow from $4.21 billion in 2015 to a predicted $6.82 billion in 2020 (that’s 62 percent growth in a half decade), the space is turning into a gold rush.