Álvaro Ramis

Rather than focusing on interface polish, put in extra effort to learn about the people you’re designing for.

sentido tenerlo en mi bandeja de entrada ocupando … 20 minutos archivo todos los emails*, tanto los que haya leído como los que no me ha dado tiempo.
Si no lo he leído hoy, no lo voy a leer después. Así que no tiene sentido tenerlo en mi bandeja de entrada ocupando espacio y estresándome.

The physicist Richard Feynman once wrote about cargo cult science, where researchers adopt the paraphernalia of doing scientific activity but forget its core principles of empiricism, integrity and avoidance of bias. In the same way, people sometimes adopt the paraphernalia of usability testing, such as the one-way mirror and the video cameras, but forget the core principles of doing user research. Get those core principles right and you can run a great usability test with just a pencil and paper.