When, if ever, have you received an advertisement from Apple telling you to BUY their product?
Sales Vs. Branding
Gary Vaynerchuk
2.8K54

Errrr… Apple does this all the time, actually. Their email campaigns are quite in line with direct selling tactics.

I know what you mean, though, and it’s a good point; but it’s simply not true that Apple refuses to direct sell.

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