Why You Can’t Afford NOT To Develop Your Personal Brand

Imagine a scenario in which you attend an appointment to meet with an important executive.

As soon as you show up, the receptionist tells you, “Hi there. Oh, you’re here to meet with Mrs. X? Great, please take the clothes on this hanger, and you can go change inside that changing room.”

You look at the hanger, and you see clothes you would never wear, much less to a business meeting. The colors are all wrong, and the clothing style just doesn’t fit the purpose of your meeting.

You naturally balk, but the receptionist says, “Oh you didn’t know? Mrs. X gets to select the wardrobe people will wear before meeting with her.”

The meeting is so important that you decide to give up your ideas of what fits you, and agree to wear those horrible clothes just to meet with this important decision-maker.

Let’s say you finish the meeting, shake hands… and we’ll fast-forward to the follow up email from Mrs. X, where she writes, “Thanks for the great meeting, but we are a bit shocked by the clothes you decided to wear that day, so I don’t think we’re a fit to do business.”

Sounds completely unfair and ridiculous, doesn’t it?

Yet this is similar to what happens when you haven’t made a concerted effort to work on every other aspect of your brand before meeting with someone.

You’re leaving the way they perceive you up for grabs.

By not defining your personal brand, you let others define it for you.

People then receive the wrong expectation of what it means to work with you, because nobody set a proper expectation in the first place.